Installable, vendor-neutral skills that turn Claude, Codex, Cursor, and Gemini into a working dealer-operations partner. Diagnostics, AEO, BDC, F&I compliance, fixed ops, equity mining, and growth engineering.
npx skills add arielcoro/dealer-ai-skills
/plugin marketplace add arielcoro/dealer-ai-skills
Installs the marketplace for Claude Code, Codex, Cursor, Gemini CLI, and other agent-skill compatible tools.
Most dealers use these three terms interchangeably. They are not the same thing, and the confusion costs real money because the dealer ends up buying the wrong service or measuring the wrong outcome.
The discipline of being found in traditional search engines that return a list of links. Primary: Google web search, Bing. The user picks from the list. Signals: backlinks, content depth, Core Web Vitals, schema, local citations. Outcome: ranking position, organic clicks.
Still where most high-intent dealer queries land, especially "[brand] dealer near me" and "where to buy a [model] in [city]" type searches.
The discipline of being cited in answer engines that assemble an answer rather than returning a list. Primary: ChatGPT, Perplexity, Gemini, Claude, Copilot, plus Google's featured snippets and People Also Ask. Signals: entity reinforcement, conversational content, schema, llms.txt, third-party citations. Outcome: citation frequency in AI answers.
Where research-stage buyers form impressions before they ever touch Google.
Functionally synonymous with AEO. Some practitioners draw a slight distinction: GEO targets generative AI engines specifically (ChatGPT, Perplexity, Gemini, Claude, Copilot) while AEO covers both generative engines and classical answer engines. In practice, treat AEO and GEO as the same discipline.
The terminology is still settling. Most dealer agencies use both terms. This marketplace covers both.
A car dealer site can rank #1 in Google web search and be invisible in ChatGPT. The reverse is also true. Most dealers need to invest in both: SEO for direct conversion traffic, AEO/GEO for research-stage visibility.
The dealer-search-strategy skill in this marketplace produces a unified strategy covering all three.
Run the 75-point Dealer AI Readiness Audit on a franchise or independent car dealership. 17 sections of dealership operations, scored Green / Yellow / Red, producing a total out of 150 and one of four readiness bands. Outputs a sequenced 30 / 60 / 90 day remediation roadmap.
Best for: dealer principals, GMs, marketing directors, fixed ops directors, and IT leads who want a vendor-neutral assessment before buying or expanding AI.
Find every gap stopping the dealership from being cited by ChatGPT, Perplexity, Gemini, Claude, and Copilot. 30 checks across 10 dimensions: AI crawler access, llms.txt, schema markup, entity reinforcement, conversational content, third-party citations, reviews, live AI engine spot-checks, and technical foundation.
Best for: dealer principals, marketing directors, and agencies serving dealers who need to know why the store is missing from AI engine answers and what to fix first.
Generate a curated llms.txt file for a car dealership website. Produces a paste-ready file optimized for AI engine citation. Captures the dealership profile, validates URLs, orders sections by priority (inventory, service, finance, identity), and outputs the complete file ready to drop at the site root.
Pairs naturally with the AEO Audit: the audit finds the gap, this skill closes it. Supports bilingual dealers with separate Spanish-language file generation.
100-point evaluation across 10 dimensions: Core Web Vitals, hosting, crawlability, security, schema, mobile, accessibility, third-party tag bloat, conversion elements, and dealer-specific signals. Produces a letter grade (A through F) and a prioritized fix list with quick wins vs. structural fixes.
The agent-installable version of dealersitescore.com, the free first-look dealer website evaluation from Dealer Growth Hackers. Includes vendor-specific guidance for Dealer.com, DealerOn, DealerInspire, and independent platforms.
Generate an Answer Engine Optimization content brief for any dealer page or blog post. Outputs the target query, page type, URL, title, the opening 100 words written verbatim, section outline, required Q&A with the exact "AI extraction sentences" the writer must produce, internal links, external citations, schema spec, image specs, and a DO NOT list.
Pairs with the AEO Audit: that audit finds the gap, this skill writes the prescription. Includes seven dealer-specific page-type patterns: model guide, service guide, buying help, comparison, financing guide, local landing page, and general blog.
Classifies dealer call transcripts into Sales / Service / Parts / Finance / Other with a strict honesty rule that never inflates the Sales count. Reads every transcript end-to-end. Distinguishes true buy intent from service, warranty, lease return, parts, and tech support. For Sales-classified calls, also extracts vehicle of interest, lead source, and whether contact was captured.
Auto-detects input format: single transcript, batch paste, or CallRail/CRM export. If there are 2 sales calls out of 69 reviewed, the report says 2 out of 69.
Generates a complete equity mining campaign: blueprint (cadence, channels, gates, KPIs) plus ready-to-use messaging templates (SMS, email, ringless voicemail) across the proven 3-channel cadence. Six standard personas: lease returner, equity-positive trade-up, service-to-sales (S2S), OEM-program eligible, upside-down upgrader, dormant reactivation.
TCPA-aware: opt-in gates per channel, suppression list checks, frequency caps, and time-of-day restrictions baked into every touch.
Audit a sample of Vehicle Detail Pages on a dealer site. 10 dimensions: photo coverage and quality, description quality, pricing transparency, vehicle data completeness, schema markup, CTAs, trust signals, cross-sell elements, mobile UX, and OEM compliance. Produces per-VDP scorecards plus a summary headline and prioritized fix list.
Brand-aware: applies OEM-specific standards for GM, Ford, Stellantis, Toyota, Honda, Hyundai/Kia, VW/Audi, and Subaru. Falls back to brand-neutral checks for other franchises.
Monitor what ChatGPT, Perplexity, Gemini, Claude, and Google AI Mode are actually saying about your dealership. Runs a 25-30 query taxonomy (with bilingual variants), extracts every citation, buckets cited sources by type (OEM, third-party listings, reviews, forums, local press, dealer-owned), and computes citation share against named competitors.
Distinct from the AEO Audit: that audit finds the gaps stopping you from being cited. This skill measures the live result and competitive position. Quarterly tracking. Markdown report by default; optional Word doc for the dealer principal and live HTML dashboard. Branded at dealeraivisibility.com.
Produces a comprehensive search strategy document covering SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). Clarifies the difference between the three. Outputs a unified 4-pillar strategy with an integrated 90-day roadmap.
The 4 pillars: technical foundation, traditional Google ranking (SEO), AI engine citation (AEO/GEO), and cross-channel reputation. Names the specific marketplace skills as execution tools so the strategy doc is also a roadmap through the marketplace. Covers ChatGPT, Perplexity, Gemini, Claude, and Copilot for the AEO/GEO pillar.
Read every review honestly. Auto-detects single reviews, batch pastes, or CSV exports from Google, DealerRater, Cars.com, Yelp, BBB, or Facebook. Produces a department-level sentiment breakdown (sales, service, F&I, parts), top recurring themes with quoted evidence, a named-staff mentions table, trend analysis when dates are available, and a prioritized list of reviews that warrant a dealer response.
Reads the text, not just the star rating. A 4-star "polite negative" review gets classified as mixed. A 5-star with a hidden issue gets flagged. Honest about negatives so the dealer can act on what is actually broken.
Generate the comprehensive positioning brief and marketing-team-ready content kit. Includes target customer definition, value proposition, differentiation, voice and tone, brand promise, we-are/we-are-not boundaries, boilerplate language (3 lengths), tagline options, social media bios for every channel, email signatures by role, and pre-approved language guidelines.
Foundational skill: every other dealer marketing skill in the marketplace pulls voice, target customer, and value props from this output.
Build one in-depth comparison page between your dealership and a single named competitor. 10-15 dimension comparison framework, fair-play rules (the competitor wins on at least one dimension for credibility), and a sales floor talk track. Optimized for AEO/GEO citation and Google ranking on "Dealer A vs Dealer B" queries.
One page per run, in depth. Build 5-15 comparison pages over several weeks, one per major named competitor.
Design a comprehensive 90-day post-sale customer onboarding program. Multi-channel (email + SMS + in-person + optional ringless voicemail) covering delivery through first service intro. Built around the critical sales-to-service handoff that determines long-term service retention. Includes OEM-specific connected services activation flows (OnStar, FordPass, Uconnect, etc.).
4 phases, 15-20 touchpoints, ready-to-use templates per touchpoint. The skill the dealer principal hands to the BDC manager and service manager.
17 dealer-specific lifecycle email flows covering the full customer relationship from purchase through year 5+. Service reminders, declined recovery, lease maturity, equity check-in, anniversary, OEM event invite, lapsed-service revival, recall outreach, birthday, holiday, win-back, referral, test-drive follow-up, quote follow-up, service appointment confirmation, post-service NPS, delivery welcome.
No abandoned-cart pattern (not relevant for dealer retail). Compliance guardrails inherited from the equity mining campaign builder. Pairs with new customer onboarding (handles first 90 days) and equity mining campaign builder (handles time-bound upgrade campaigns).
Comprehensive traditional Google SEO audit. 10-dimension, 100-point framework matching the depth of industry-standard SEO tooling. Covers crawlability, indexation, on-page SEO (titles, metas, headings), keyword targeting and cannibalization, content depth, URL structure, internal linking, local SEO, inventory feed SEO, hreflang for bilingual dealer sites, and E-E-A-T.
Dealer-specific overlays for VDP titles and Vehicle schema, aged inventory handling, NAP at scale, location page hierarchy, and Spanish-language hreflang. Distinct from AEO Audit (AI engine citation) and Site Score (technical foundation).
Audit calls-to-action across dealer website pages for conversion effectiveness. 6-dimension, 100-point framework: visibility, hierarchy, mobile UX, copy quality, page-type fit, and tracking. Catches the systematic issues that suppress conversion: 6 competing primary CTAs on the home page, plain-text phone numbers killing click-to-call, no sticky mobile CTA on VDPs, generic "Click Here" copy.
Per-page CTA inventory plus scorecard, summary headline, per-page detail, and prioritized fix list with specific replacement copy. Page-type-aware: knows what CTAs belong on a VDP vs a service page vs the home page.
Profile a competitor dealer rooftop in depth. Pairs with Dealer AI Visibility (which measures citation share) and Comparison Page Builder (which uses the profile).
Generates the BDC scripts, talk tracks, objection handling, and SOPs for inbound calls, outbound, dead-lead revival, and internet lead routing.
Multi-channel service retention program: lapsed-service revival, declined recovery, post-warranty retention. Pairs with Email Flows for the email-only slice.
Turn DMS/CRM data into ready-to-deploy audiences for Customer Match, Lookalikes, suppression, and equity mining segments.
There is a reason most dealer AI projects underperform. It is not the AI. It is the dealership. A store with a messy CRM, a slow website, no governance, and a BDC running on hope cannot install a chatbot and suddenly become a tech company. The AI exposes the cracks faster. The shiny thing on top only performs when the boring foundation underneath is real.
From The Dealer AI Readiness Checklist by Ariel Coro.
Works across Claude Code, Codex, Cursor, Gemini CLI, and other agent-skill compatible tools.
Activates automatically when relevant phrases come up in conversation.
Drop the skill folder into any agent's skills directory.
Tell your agent any of these:
The skill activates from natural language once installed.