Dealer AI Skills / What are skills?
You hear "AI," "agent," and "skill" used like they mean the same thing. They do not. Here is the simple version, using a kitchen. An agent is the cook. A skill is the recipe. You bring the cook. We bring the recipes.
Modern AI has three parts that stack on top of each other. Most of the confusion goes away once you see them as a brain, a cook, and a recipe.
Reads, writes, reasons, knows. The thinking part. By itself it can talk to you and write things, but it cannot take action in your store.
Kitchen: the cook's brain. Knows how cooking works in general. Has no hands, no tools, and no key to your kitchen.
Wraps the brain with hands and tools. It can read your files, search the web, run commands, and take real action.
Kitchen: the cook. Has the brain plus knives, pans, and access to your kitchen.
Tells the agent exactly how to do one specific job, step by step. Built by people who do dealer marketing every day.
Kitchen: the recipe. Tells the cook how to make one dish the right way, every time.
An agent can work without a skill, but it improvises and gives general answers. A skill loads dealer know-how so the same agent does the job right.
| AI Agent | AI Skill | |
|---|---|---|
| Role | The cook | The recipe the cook follows |
| What it is | The AI tool that takes action | Written instructions for one job |
| Examples | Claude Code, Cursor, Codex, Gemini CLI | The 23 dealer skills here |
| Works alone | Yes, but it improvises | No, it needs an agent to run it |
| Knows your dealer job | No, it is general purpose | Yes, it is built for one task |
| How you get it | You already use one | You add it to your agent, free |
| Takes action by itself | Yes, the agent does the work | No, it is just the instructions |
A general agent gives general answers. It does not know dealer math, dealer terms, or what a good Vehicle Detail Page looks like. A skill closes that gap.
You ask the AI to "check my website." It gives you a generic checklist any business could use. No dealer context. No score. No idea what a VDP or a GBP or a DNI even is.
The same AI runs a 75-point readiness audit, scores your site A through F, checks what ChatGPT says about your store, and hands you a fix list in order. Same cook. Better recipe.
Each skill was written by people who run dealer marketing for a living. The skills are free, open source, and work in the AI tool you already use. You do not buy a new platform. You teach the one you have.
Every skill does one job well. Here is the kind of work the 23 skills handle.
Score AI readiness on 75 points. Grade your website A through F. Audit your Google Business Profile, your GA4 tracking, your call tracking, and your CTAs.
See what ChatGPT, Perplexity, Gemini, and Copilot say about your store. Find why you are not cited. Generate the llms.txt file and the content brief to fix it.
Build equity mining campaigns, 17 lifecycle email flows, a 90-day onboarding program, and comparison pages that rank against named competitors.
Classify call transcripts without inflating the sales count. Read every review honestly, not just the star rating. Honest inputs, better decisions.
A skill is plain text. Open it and read it before you ever run it. Nothing is hidden.
The skill is just instructions. Your agent runs the work, on your machine or in your account. You see each step.
All 23 skills are public on GitHub. Your technical team can review, fork, or change anything.
The skill adds dealer know-how. Your data is handled by the AI tool you already trust, under its own terms.
Three ways, ordered by friction. The easiest works in any agent that can read a GitHub link.
Paste this into Claude, Cursor, Codex, Gemini, or Windsurf:
Install this: https://github.com/arielcoro/dealer-ai-skillsInside Claude Code, run:
/plugin marketplace add arielcoro/dealer-ai-skillsType a plain question and the agent runs the right skill. Try: Score my dealership on AI readiness.
An AI skill is a set of written instructions that tells an AI tool how to do one specific job, step by step. Think of it as a recipe.
The skill does not run by itself. Your AI tool reads the skill and follows it. Dealer AI Skills is a free library of 23 recipes built for car dealers.
An AI agent is the AI tool you talk to that can take action. Examples include Claude Code, Cursor, Codex, Gemini CLI, and Windsurf.
The agent can read files, search the web, run commands, and produce work. The agent is the cook. The skill is the recipe the cook follows.
An LLM, or large language model, is the thinking part of the AI. Examples include Claude, ChatGPT, Gemini, and Copilot.
By itself the LLM can read, write, and reason, but it cannot take action in your store. The agent wraps the LLM with hands and tools so it can do real work.
The agent is the cook. The skill is the recipe. The agent takes action. The skill tells the agent how to do one dealer job the right way.
An agent can work without a skill, but it improvises and gives general answers. With a dealer skill loaded, the same agent runs a dealer-specific audit or campaign.
ChatGPT alone gives general answers. It does not know how to score a dealership website or what a good Vehicle Detail Page looks like.
A dealer skill teaches the AI tool how to do dealer-specific jobs. ChatGPT plus a dealer skill gets you a dealer audit, not a general answer.
No. A skill is just written instructions. It cannot run by itself.
Your AI agent reads the skill and does the work, on your machine or in your account. You stay in control and you see what the agent is doing.
A skill is plain text you can read before you use it. Nothing is hidden.
All 23 Dealer AI Skills are open source under the MIT license, so you or your technical team can review every word. The skill runs inside the AI tool you already trust.
Dealer AI Skills work with any agent that supports the Agent Skills format. That includes Claude Code, Cursor, Codex, Gemini CLI, Cline, and Windsurf.
The easiest install path works in any agent that can read a GitHub link.
No. All 23 Dealer AI Skills are free. No sign-up, no login, no subscription.
You can use them, copy them, change them, and even put your own brand on them for your clients.
The skill itself is just instructions and does not collect or send your data.
Your information is handled by the AI agent you run the skill in, under that tool's own privacy terms. The skill adds dealer know-how. It does not phone home.
No. After you install a skill, you type questions in plain English, like "audit my website" or "check my Google Business Profile." The AI tool runs the right skill.
If you would rather not do it yourself, your agency or IT team can install it and send you the results.
Yes. Dealer AI Skills is open source. Anyone can submit a skill idea, open a GitHub issue, or send a pull request.
If you have a real dealer problem you want a skill to solve, you can propose it and get credited.
23 free, open-source AI agent skills built for car dealers. Install one in the AI tool you already use.